Privacy Policy

Ruh Revival LLC ("Ruh Revival," "we," "us," or "our") is committed to protecting the personal and health-related information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our booking systems, or receive our services.

Ruh Revival LLC is an independent entity and is not affiliated with any other medical practice or healthcare organization operating at the same physical address.

By using our website or receiving services from Ruh Revival, you consent to the practices described below.

1. Information We Collect

Information You Provide. We collect personal information you provide through our website, booking systems, intake forms, and in-person interactions, including contact information (name, email, phone number, address); appointment requests and service selections; health and wellness information (intake questionnaires, allergy histories, medications, medical conditions, and treatment records); and payment information, which is processed securely through third-party vendors and not stored on our systems.

Do not submit health information through general website contact forms, social media, or unsecured email. If you do, we will delete it from the unsecured channel and may contact you through a secure method to obtain the information properly.

Automatically Collected Information. When you visit our website, we may automatically collect technical data such as IP address, browser type, device information, pages visited, and referring URLs. This data is used for analytics, security, and website improvement. It is not linked to your clinical or health information.

2. How We Use Your Information

We use your information to schedule and manage appointments; conduct clinical screening and deliver wellness services; maintain treatment records for safety and continuity of care; process payments; send appointment confirmations, reminders, and follow-ups; send marketing communications (only with your opt-in consent); monitor for adverse events and maintain quality improvement records; improve website functionality; and comply with applicable laws and regulations.

3. How We Protect Your Information

Although Ruh Revival is a self-pay wellness practice and does not bill health insurance, we collect sensitive health and personal information and protect it using safeguards consistent with healthcare industry best practices:

Administrative: Staff privacy training at hire and annually; access limited to authorized personnel on a need-to-know basis; written confidentiality agreements with all third-party service providers; designated Privacy Officer.

Technical: Encryption of sensitive data in transit and at rest; secure, access-controlled clinical and scheduling systems; routine security assessments.

Physical: Controlled access to clinical areas and records; secure storage and disposal of documents containing personal or health information.

No system is 100% secure. If you believe your information has been compromised, contact us immediately.

4. Use & Disclosure of Health Information

Your health information is used and disclosed only for the following purposes: Treatment — to provide, coordinate, and manage your wellness services safely; Operations — for quality improvement, adverse event review, and staff training; Legal requirements — when required by applicable law, court order, or regulatory authority; Emergencies — to EMS or a receiving emergency department during a medical emergency related to your treatment; With your authorization — for any other purpose, only with your written consent, which you may revoke in writing at any time.

We will never sell your personal or health information. We will never use your health information for marketing without your explicit written consent.

5. Communications

Transactional: By providing your contact information, you consent to receive appointment confirmations, reminders, and safety-related follow-ups. These may continue even if you opt out of marketing.

Marketing: Promotional messages are sent only with your explicit opt-in consent. You may opt out at any time by replying STOP to any text, clicking unsubscribe in any email, or contacting us directly. Message and data rates may apply.

Text messages are sent in compliance with the TCPA. Marketing emails comply with the CAN-SPAM Act. Consent to transactional messages is not a condition of receiving services.

6. Cookies & Tracking

Our website may use cookies and similar technologies for website performance, traffic analytics, and user preferences. We do not use cookies to collect or track health information. You can control cookies through your browser settings; disabling them may affect certain website features.

If our website uses social media plugins or pixels (such as a Facebook pixel), these tools may collect browsing data and are governed by the respective platform's privacy policy, not ours.

Do Not Track: Our website does not currently respond to Do Not Track browser signals. We will update this policy if that changes.

7. Third-Party Service Providers

We may share information with third-party providers who assist with payment processing, scheduling, website analytics, email/SMS delivery, and cloud hosting. All providers are contractually required to use your information only for the services they perform for us, implement appropriate security measures, and notify us promptly of any data breach. We do not sell or rent your information to third parties.

8. Data Retention

We retain personal and health-related information for the minimum period necessary to fulfill the purposes described in this Privacy Policy, comply with applicable legal and regulatory requirements, and support legitimate business needs including clinical safety, financial compliance, and dispute resolution. Clinical treatment records are retained for a minimum of seven years from the date of last service. Payment records are retained as required for tax and financial compliance. Marketing contact preferences are maintained until you opt out or request removal. When information is no longer needed, it is securely deleted or de-identified.

9. Data Breach Notification

In the event of a security breach involving your personal information, we will investigate promptly, take steps to contain and remediate the incident, and notify affected individuals in accordance with the Pennsylvania Breach of Personal Information Notification Act (73 Pa. Stat. §2303) and any other applicable laws.

10. Your Rights & Choices

You may request to access, correct, or delete your personal information by contacting us at the information below. Clinical treatment records are subject to mandatory retention periods under Pennsylvania law and cannot be deleted during the retention period. We will respond to requests within 30 days and may require identity verification. We comply with applicable state privacy laws; if your state of residence provides additional rights, we will honor them upon verified request.

11. Children's Privacy

Our website and services are not directed to individuals under 18. We do not knowingly collect personal information from minors online. Minors may receive clinical services only with written parental or guardian consent and Medical Director approval, as described in our Terms & Conditions.

12. Policy Updates

We may update this Privacy Policy periodically. Updates will be posted on our website with a revised date. For material changes affecting health information, we will notify active patients directly. Continued use of our website or services after an update constitutes acceptance of the revised policy.

13. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights:
Ruh Revival LLC — Privacy Officer
3131 College Heights Blvd, Suite 1200, Allentown, PA 18104
Phone: 484.273.2081 | Email: compliance@ruhrevival.com